-
Section 1: Introduction
-
Section 2: Docker Basics for Beginners
-
Section 3: VPS — Rent Your Own Server
-
Section 4: Running Varyshop in Docker
-
Section 5: Building Your Website and Lead Magnet Page
-
Section 6: CRM — Managing Your Contacts and Leads
-
Section 7: Mass Communication — Email & SMS Marketing
-
Section 8: Conclusion and Next Steps
Your First SMS Campaign
Your First SMS Campaign
Create, send, and monitor SMS campaigns with full tracking
With the SMS Gateway set up and paired, it is time to send your first campaign. This lesson covers the complete workflow — creating a campaign, writing personalized SMS, sending, and monitoring delivery results in real time.
Creating an SMS Campaign
Navigate
Go to Email Marketing, then SMS Marketing, click New.
Subject
Internal campaign name (not sent to recipients) — e.g. Spring Sale 2026.
Recipients
Choose Mailing List or CRM Leads. Select your target audience.
Write the Message
Compose the SMS body. Keep it under 160 characters for single-segment delivery.
Personalization
Use dynamic placeholders to make each SMS personal. The system replaces them with actual contact data before sending.
Hi {{ object.name }}, spring sale is here!
20% off everything this weekend.
Shop now: https://your-store.com/sale
Reply STOP to unsubscribeAutomatic Features
Link Conversion
URLs are automatically shortened to tracking links. Clicks are recorded with timestamp, location, and UTM data.
GDPR Opt-Out
The system appends STOP to unsubscribe instructions. Replies are detected and numbers blacklisted automatically.
Gateway Assignment
A cron job assigns each SMS to an available phone using the least-loaded algorithm.
Sending and Monitoring
Test First
Send a test SMS to your own number to verify formatting and link tracking.
Send or Schedule
Click Send for immediate delivery or Schedule for a specific date and time.
Monitor Results
Watch the campaign dashboard for sent, delivered, clicked, and failed counts.
Pause if Needed
You can pause a running campaign. Pending messages stay in the queue.
Campaign Metrics
| Metric | What It Shows |
|---|---|
| Sent | Total SMS successfully sent from gateway phones |
| Delivered | Confirmed delivery to recipient devices |
| Clicked | Recipients who clicked tracked links |
| Failed | Messages that could not be sent |
| Unsubscribed | Recipients who replied STOP |
Message Length
Keep SMS under 160 characters for a single segment. Longer messages are split into multiple segments and may cost more on the recipient's plan.
Key Takeaway
Sending SMS campaigns in Odoo follows the same workflow as email campaigns. Write personalized messages, let the system handle link tracking and GDPR compliance, send through your own phone, and monitor results in real time.
Naučte se vytvořit, odeslat a sledovat SMS marketingovou kampaň v Odoo 18 pomocí Varyshop SMS Gateway se sledováním odkazů a GDPR.
There are no comments for now.