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Section 1: Introduction
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Section 2: Docker Basics for Beginners
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Section 3: VPS — Rent Your Own Server
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Section 4: Running Varyshop in Docker
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Section 5: Building Your Website and Lead Magnet Page
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Section 6: CRM — Managing Your Contacts and Leads
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Section 7: Mass Communication — Email & SMS Marketing
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Section 8: Conclusion and Next Steps
Mass Mailing — Email Campaigns
Mass Mailing — Email Campaigns
Reach your contacts with professional email marketing
Email marketing remains one of the most effective channels for business communication. In this lesson you will set up mailing lists, create campaigns, personalize content, and track results using Odoo's built-in Mass Mailing module.
Setting Up Mailing Lists
Create a List
Navigate to Email Marketing, click New, name your list (e.g. Newsletter Subscribers).
Add Contacts
Manually, via CSV import, from CRM (Action menu), or through website newsletter blocks.
Sync from CRM
The most powerful approach — every lead from your form can be auto-added for follow-up campaigns.
Creating a Campaign
Start New Mailing
Go to Email Marketing, click New. Set Subject (under 50 chars), From, and Recipients.
Design the Email
Use the drag-and-drop editor: Header, Text, Image, Button, and Footer blocks.
Personalize
Use dynamic placeholders like {{ object.name }} and {{ object.email }} for personal touch.
Test and Send
Click Test to preview. Then Send immediately or Schedule for later.
Hello {{ object.name }},
Thank you for downloading our guide!
Here are 3 tips to get started...
Best regards,
Your TeamTracking Results
Sent
Total emails successfully delivered to recipients.
Opened
Recipients who opened the email, tracked via invisible pixel.
Clicked
Recipients who clicked on links inside the email.
Bounced
Invalid email addresses that bounced back.
Best Practices
Key Takeaway
Odoo Mass Mailing gives you a complete email marketing solution integrated with CRM. Build lists from your leads, design campaigns with drag-and-drop, personalize content, and track every metric — all without leaving your Odoo instance.
Naučte se vytvořit mailing listy, navrhovat emailové kampaně a sledovat výsledky v Odoo 18.
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