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Varyshop SMS Gateway — Unlimited SMS from Your Phone

Varyshop SMS Gateway

Unlimited SMS campaigns from your own Android phone

Why SMS Marketing?

98%
Open rate
3 min
Time to read
45%
Response rate
$0
Per-message cost

SMS is one of the most powerful marketing channels available. Messages go directly to the recipient's phone — no spam folder, no algorithm. Perfect for time-sensitive offers, appointment reminders, and flash sales.

The Problem with Traditional Providers

ProviderCost per SMS1,000 SMS10,000 SMS
Twilio$0.0079$7.90$79.00
MessageBirdEUR 0.035EUR 35EUR 350
Varyshop Gateway$0.00$0.00$0.00

Your Phone = Your Gateway

Instead of expensive cloud APIs, Varyshop SMS Gateway uses your own Android phone with a regular SIM card plan. The app runs on your phone, connects to Odoo, picks up messages from a queue, and sends them as native SMS — fully automated.

Architecture

1

Odoo Server

Creates SMS campaigns, manages the queue, tracks delivery, handles link tracking and GDPR compliance.

2

Android App

Runs on your phone, polls the server for pending messages, sends SMS natively using the SIM card.

3

Recipient

Receives a regular SMS from your phone number. Can reply STOP to unsubscribe.

Key Features

Multi-Phone Load Balancing

Register multiple phones. The system distributes SMS across all available devices using a least-loaded algorithm.

Automatic Link Tracking

All URLs are converted to short tracking links. Track clicks, timing, location, and UTM parameters.

GDPR Compliance

Every SMS includes opt-out instructions. STOP replies are detected and blacklisted automatically.

Dual SIM Support

Register both SIM numbers from a dual-SIM phone to double sending capacity from one device.

What You Need

Odoo 18 with modules: sms, mass_mailing_sms, phone_validation
sms_gateway module (included in varyshop/website Docker image)
An Android phone (version 12 or newer)
A SIM card with an active phone plan (ideally unlimited SMS)

Key Takeaway

Varyshop SMS Gateway eliminates per-message costs by turning your Android phone into an automated SMS sending device. With 98% open rates and zero API fees, SMS becomes your most cost-effective marketing channel.

Zjistěte, jak Varyshop SMS Gateway promění váš Android telefon na silný SMS marketingový nástroj bez poplatků za každou zprávu.

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