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Claude Plugins — Automate Your Business Processes

Claude Plugins — Automate Your Business Processes

Learn to create and use Claude Plugins to automate repetitive business tasks. This practical course shows real-world examples — from CRM automation and customer segmentation to content creation and cross-platform publishing.

You'll work with 5 real plugins that power the VaryShop system: CRM Toolkit, Mass Mailing Toolkit, Social Media Creator, Content Toolkit, and Video Toolkit.

Prerequisites: We recommend completing the Building Skills for Claude course first, but it's not required. This course is designed for non-technical users — no programming experience needed.

What you'll learn: Plugin architecture, CRM automation, prospect-to-website workflows, customer RFM analysis, content creation pipelines, and how to build your own automation system.

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Responsible Michal Varys
Last Update 03/05/2026
Completion Time 7 hours 56 minutes
Members 2
  • Section 1: What Are Claude Plugins and Why You Need Them
    6Lessons · 1 hr 8 min
  • Section 2: How a Plugin Works Under the Hood
    7Lessons · 1 hr 23 min
    • Welcome to Section 2
      Preview
    • 2.1 Understanding the Boundaries -- What Claude Can Automate
    • 2.2 SKILL.md -- How to Teach Claude Your Workflow
    • 2.3 Commands -- How to Trigger Your Automation
    • 2.4 MCP Servers -- Connecting to Your Tools
    • 2.5 Progressive Disclosure -- Structuring Large Plugins
    • Quiz 2: How Plugins Work
      10 xp
  • Section 3: Problem to Plugin -- CRM and Sales Automation
    6Lessons · 1 hr 14 min
    • Welcome to Section 3
      Preview
    • 3.1 The Problem: Manual CRM Management Eats Your Day
    • 3.2 The Solution: Describe the Problem, Claude Builds the Plugin
    • 3.3 Case Study: Varyshop CRM Toolkit Plugin
    • 3.4 Automating Prospecting -- From Website Research to Outreach
    • Quiz 3: CRM Automation
      10 xp
  • Section 4: Problem to Plugin -- Content and Marketing
    7Lessons · 1 hr 29 min
    • Welcome to Section 4
      Preview
    • 4.1 The Problem: Creating Content for 5 Platforms Manually
    • 4.2 The Solution: Content Pipeline as a Plugin
    • 4.3 Case Study: Varyshop Social Media Creator
    • 4.4 Blog and E-Learning Automation
    • 4.5 Targeted Campaigns -- Customer Segmentation with Plugins
    • Quiz 4: Content and Marketing
      10 xp
  • Section 5: From Idea to a Working Plugin
    7Lessons · 1 hr 32 min
    • Welcome to Section 5
      Preview
    • 5.1 Prompt Engineering for Plugin Creation
    • 5.2 Workflow: From Problem to Your First Plugin
    • 5.3 Hands-On: Build a CRM Automation Plugin
    • 5.4 Hands-On: Build a Content Pipeline Plugin
    • 5.5 Iteration -- Improving Your Plugin Based on Feedback
    • Quiz 5: Building Your Plugin
      10 xp
  • Section 6: The Varyshop Ecosystem and Your Next Steps
    6Lessons · 1 hr 11 min
    • Welcome to Section 6
      Preview
    • 6.1 How 5 Plugins Create a Complete Automation System
    • 6.2 Lessons from Practice -- What Worked and What Did Not
    • 6.3 Sharing and Publishing Your Plugins
    • 6.4 What You Learned -- Summary and Your Next Steps
    • Final Quiz: Complete Assessment
      10 xp