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Section 1: What Are Claude Plugins and Why You Need Them
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Section 2: How a Plugin Works Under the Hood
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Section 3: Problem to Plugin -- CRM and Sales Automation
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Section 4: Problem to Plugin -- Content and Marketing
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Section 5: From Idea to a Working Plugin
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Section 6: The Varyshop Ecosystem and Your Next Steps
3.2 The Solution: Describe the Problem, Claude Builds the Plugin
Describe the Problem, Claude Builds the Plugin
Lesson 3.2 — The describe-and-build workflow in action
Here is the key insight: you do not need to be a programmer to build a Claude plugin. You need to clearly describe the problem and the workflow. Claude handles the implementation.
The 4-Step Workflow
Identify the Repetitive Task
What do you do manually every day? CRM entry, email follow-ups, report generation — find the pattern.
Describe the Workflow Step by Step
Write down exactly what you do: open the CRM, search for the company, create a contact, link an opportunity.
Let Claude Build the Plugin
Give Claude your description. It creates the SKILL.md, commands, and MCP configuration for you.
Test and Iterate
Run the plugin, find edge cases, refine the instructions. Each iteration makes the plugin smarter.
From Description to Plugin
I need a plugin that: 1. Takes a company website URL 2. Researches the company 3. Finds contact information 4. Creates a contact in Odoo CRM 5. Creates a sales opportunity 6. Drafts a personalized outreach email
From this simple description, Claude generates the complete plugin structure — skill definitions, command files, and MCP server configuration. The key is being specific about what you do, not how to code it.
Be Specific, Not Technical
Instead of saying "call the API," say "look up the company name and check if it already exists in the CRM." Claude knows the technical implementation — you provide the business logic.
Clear Inputs
What information do you start with? A URL? An email? A business card? Define your starting point.
Expected Outputs
What should exist when the workflow is done? A CRM contact? A sent email? A report? Define the end state.
Edge Cases
What happens if the contact already exists? If the website is down? If the email bounces? Plan for failures.
Key Takeaway
Building a plugin starts with a clear problem description, not with code. Describe the repetitive task step by step, define inputs and outputs, and let Claude handle the technical implementation.
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